EU’s Digital Product Passport – what it means for luxury fashion


EU’s Digital Product Passport for luxury fashion

Strategy · Research · Writing


In March 2022, published its Proposal for Eco-design for Sustainable Product Regulation (ESPR) to help “reduce the negative life cycle impacts of products.” To do this, the proposal introduces the Digital Product Passport (DPP) as a tool for managing the data and interoperability required so that people and regulators can readily access and read each product’s value chain data footprint to verify its pre- and post-production claims.
Together with Modem, we explored how a luxury fashion brand could meet regulation requirements and create new client experiences across the business.


Managing (read: shepherding) a decentralised, volunteer-run community organisation is hard. Publishing consistently good content from that group is even harder.
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→ Community growth of 50% across channels with 7000 members
→ Projected on-time and on-budget delivery of 2022 Programs. Outputs include:
  • 15 online-hosted talks and workshops (see Youtube) with 400+ attendees from 28 countries
  • AIxDesign’s Guide to body-based AI tools; coming Oct 2022
  • AIxDesign’s Guide to data (h)activism; coming Dec 2023
  • AIxDesign’s Guide to Experimenting with AI; coming Dec 2023
  • AIxDesign’s Guide to AI-generated sounds; coming Jan 2023
  • Report: The Landscape of AIxDesign; coming Mar 2023


It's rare to find people you sync so effortlessly with that your output and energy increase three-fold. For me, Ploi is one of those people. I worked with Ploi as a colleague on clients projects, and on a day-to-day basis for AIxDesign. 11/10 would recommend.
— Nadia, founder of AIxDesign, Head of Creative Technology, DEPT